About SoFlo Customs
At SoFlo Customs, we specialize in turning your vision into a reality, creating one-of-a-kind, custom-built Jeeps that blend exceptional performance with bold, eye-catching design. Based in sunny South Florida, our passion for off-roading and automotive craftsmanship drives us to push the limits of what’s possible. We take pride in offering tailored Jeep builds that not only stand out on the streets but also dominate the trails.
Whether you're looking for an aggressive look, unbeatable off-road capability, or a perfect combination of both, SoFlo Customs is here to make it happen. From custom fabrication and suspension upgrades to stunning paint jobs and unique finishes, we bring your ideas to life with precision and care. Our team of skilled craftsmen and off-road enthusiasts meticulously design and build each vehicle to perform at its best—whether it's tackling the toughest terrain or cruising through city streets.
Why Choose
SoFlo Customs?
Whether you’re an off-roading enthusiast, a truck lover, or someone looking for a custom ride that makes a statement, **SoFlo Customs** is your go-to destination for all things truck. Let us transform your vehicle into the ultimate expression of power, performance, and style.
Each day, the professionals at SoFlo Customs seek to build the most functional 4x4s and 6x6s on the planet, while giving an aggressive look that exemplifies the company’s storied history. For over 13 years, SoFlo Customs’ team of talented engineers and auto technicians have delivered Jeep, Ford, Mercedes, Rivian, Tesla, GMC and Land Rover customizations that widened the eyes of clients and onlookers, as well as the worldwide media.
Through countless hours of engineering, performance adjustment, and off-road testing this storied outfit succeeded.
The mastermind behind all these efforts is Joe Ghattas – a man that strives for excellence and pushes those around him and their abilities to new heights. Ghattas has held every position in the automotive industry, but is at his most natural when fabricating one of a kind builds to accomplish his ultimate vision.
Located in the heart of Pompano Beach, Florida – SoFlo Customs operates their assembly-line production out of a 50,000 square-foot facility, that employs over 80 dedicated professionals.
SoFlo Customs has built a reputation as the world’s premier customizer through aggressive designs, functional patents, customer-conscientious pricing, off-road aptitude and word-of-mouth. As the leader in a constantly growing industry, SoFlo Customs owns over 20% of the market, making this biggest and most successful custom vehicle company in the world.
SoFlo in the news
Read moreJuly 13, 2026
What happens when you turn a Jeep Gladiator into an amphibious boat hybrid? SoFlo Customs in Miami have the answer, and it’s called a Boat Truck...
Read moreJuly 2, 2026
Meet The Apocalypse Overlord: 900 HP, Seven Seats and Lay-Flat Captain's Chairs
Read moreJune 13, 2026
The Kaizer Edition Is the Craziest Jeep Gladiator You’ll See All Week
Read moreMay 28, 2026
SoFlo Kaizer Edition Jeep Gladiator: A Retro M715-Inspired 4×4 With Modern Hardware
Read moreMay 21, 2026
SoFlo Customs’ Kaizer Edition Jeep Gladiator Is a Kaiser M715-Inspired 4×4
Read moreFebruary 27, 2026
Joe Ghattas from South Florida-based SoFlo Customs joins the podcast to talk about his entrepreneurial journey, building outrageous 4x4 and 6x6 rigs, and his shop’s climb to notoriety on the Discovery TV show Truck Dynasty.
Read moreFebruary 9, 2026
Win a 715 HP Supercharged V8 F-150 + a VIP Jason Aldean Concert Experience
Read moreFebruary 4, 2026
Monster Ford F-150 Ironline Is for When You've Had Enough of Your Stock Truck
Read moreDecember 13, 2025
This Ford Bronco 6×6 Pickup Is the Wildest Custom Build You Can Actually Buy
Read moreSeptember 19, 2025
A South Florida man builds ‘the baddest trucks on the planet.’ His family business is the subject of a new reality show
Read moreSeptember 11, 2025
T-Pain Takes Delivery of His New $160K Ford ALPHA Raptor R by SoFlo Customs
Read moreJuly 31, 2025
Tampa's SoFlo Customs hits it big with Discovery Channel reality show
Read moreJune 4, 2025
Apocalypse Manufacturing & SoFlo Customs Open New Dealership
Read moreMay 24, 2025
‘Apocalypse HellFire’: These souped-up trucks, built in Pompano Beach, aim to let you ride out the end times in style
Read moreMarch 11, 2025
SoFlo Customs Unveils New 575HP Speedster
Read moreFebruary 24, 2025
The SoFlo Speedster is a 567bhp Jeep Wrangler turned into a bonkers two-seat toy truck
Read moreFebruary 23, 2025
SoFlo Speedster: A Wild 575-Horsepower, Two-Door Jeep Wrangler!
Read moreFebruary 20, 2025
The SoFlo Speedster Hemi V8 Is Part Off-Roader, Part Sports Car
Read moreFebruary 20, 2025
The SoFlo Speedster Rocks a HEMI V8, It's the Machinery That Jeep Never Dared To Build
Read moreFebruary 19, 2025
This Jeep Wrangler Truck Is A Corvette Killer
Read moreFebruary 19, 2025
SoFlo's 575-HP Speedster Might Be The Wildest Jeep In The World
Read moreJanuary 20, 2025
Travis Scott Buys $160K Apocalypse-Ready Car Amid Lawsuits
Read moreJanuary 15, 2025
Travis Scott Drops $160K On Custom War-Ready Hellcat Truck
Read moreJanuary 15, 2025
Travis Scott Adds $160,000 Custom Truck to Car Collection
Read moreJanuary 15, 2025
Travis Scott Buys $160K Apocalypse Omega Rex Truck
Read moreDecember 9, 2024
Who Is It? Mystery VIP Customer Will Get This Head-Turning Apocalypse Truck
Read moreNovember 19, 2024
Jeep And Bronco Get Wild Makeovers by SoFlo Customs
Read moreNovember 15, 2024
SoFlo Customs Delivers the 2-Door Truck that Jeep Refuses to Build
Read moreNovember 15, 2024
SoFlo Customs Launches Two Custom Trucks Based On The Jeep Wrangler, Ford Bronco
Read moreNovember 15, 2024
Want a Ford Bronco Raptor Pickup Truck? SoFlo Customs Has Done the Work for You
Read moreAugust 14, 2024
SoFlo Customs Unveils Revolutionary New Bronco
Read moreMarch 8, 2024
Here's the Ultimate Off-Road Lambo Urus You Didn't Know Existed: Apocalypse Inferno
Read moreMarch 7, 2024
9-Inch-Fully-Lifted Land Rover Defender 110 Looks Ready for Major Trail Adventures
Read moreMarch 6, 2024
6x6 Trucks That Dwarf Every Pickup Truck You've Ever Seen
Read moreDecember 18, 2023
How The Jeep Apocalypse Hellfire 6x6 Was Born
Read moreSeptember 29, 2023
Rivian R1T transformed into an Apocalypse-ready 850 HP off-road beast
Read moreMarch 13, 2023
The Viewfinder: How the 6-wheeled Apocalypse jeeps are born (Photos)
Read moreJanuary 27, 2023
NBA Star Luka Doncic Just Bought This Monstrous Apocalypse Hellfire 6×6 Super Truck
Read moreDecember 27, 2022
GMC Hummer EV Gets Green Kevlar Makeover From SoFlo Customs
Read moreDecember 22, 2022
Behold The World's First Kevlar-Coated GMC Hummer EV Pickup
Read moreDecember 21, 2021
EXCLUSIVE: How SoFlo Jeeps Built The Bronco-Based Stallion
Read moreSeptember 9, 2021
Mean Custom Police Jeep Created by SoFlo Jeeps is Ready to Patrol the Beach
Read moreAugust 24, 2021
Jay Leno tests a Jeep 6x6 built by Florida's Apocalypse
Read moreMarch 1, 2021
2021 Apocalypse Hellfire 6x6
What our customers are saying
“From start to finish, SoFlo Customs made my dream Jeep Gladiator a reality. I didn’t even have to lift a finger to find the perfect base vehicle — they handled everything. The custom work they’ve done is nothing short of spectacular, blending rugged capability with sheer beauty. It was delivered right to my driveway, ready for adventure. Truly a world-class service!”
Marco D.
“SoFlo Customs isn’t just a custom shop; it’s a dream factory. They sourced, built, and delivered my Ford Bronco, turning it into a masterpiece of off-road engineering with a luxe interior to match. The sound system is the cherry on top. Their door-to-door delivery was 2,000 miles away and absolutely spot on.”
Christina F.
“I’ve always wanted a custom Jeep Wrangler but had no idea where to start. SoFlo Customs took care of everything — from acquiring the vehicle to customizing it to my exact specs, and then delivering it to my home in Europe. The attention to detail and the craftsmanship are unparalleled. It’s not just a car; it’s a work of art.”
Liam S.
“The entire process with SoFlo Customs was seamless. I just shared my vision for a custom Jeep Gladiator, and they did the rest — sourcing, building, and personalizing it down to the smallest detail. The vehicle that arrived in my driveway was beyond anything I could have imagined. If you’re looking for the best in the business, it’s SoFlo Customs.”
Jade T.
“SoFlo Customs transformed my ordinary Ford Bronco into an extraordinary custom build. I was amazed that they managed the entire process, from finding the right base vehicle to delivering it to my doorstep in Australia. The quality of work is unmatched, and the service is impeccable. They’re truly at the top of their game.”
Connor M.
“Choosing SoFlo Customs to build my dream off-road vehicle was the best decision I’ve ever made. I gave them my wishlist, and not only did they source the perfect Jeep Wrangler for me, but they also transformed it into a true masterpiece, both aesthetically and mechanically. The fact that they delivered it to me halfway across the world speaks volumes about their commitment to customer satisfaction.”
Rachel Z.
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